I build authentic partnerships between brands, creatives, and artists. With each project, I sourced and secured the collaboration, managed it through completion, and led creative direction when asked, working closely with both the creative and the brand at every stage.
I grew up in NYC playing basketball, including at the collegiate level. 2WO TONE is my basketball bag, made to be both practical and stylish.
As founder and creative director I oversee everything, from production to creative. Within weeks of launch we partnered with Tyler Kolek of the New York Knicks and USM Modular Furniture.
Steve Madden used the bag in its men's campaign shoot, drawn by how unique the product is.
Photography by @tirayama.
Founder and creative director
I sourced the collaboration and sat in on every round of selections, helping David and Stüssy land on the final designs. I also worked with HYPEBEAST on launch coverage.
Six shirts and hoodies. The collection sold out globally online in under 72 hours, and in Stüssy flagships and Dover Street Market.
Sold out globally in under 72 hours
While the first Rapha x David Carson collection was still rolling out in 2025, I facilitated a second collaboration with Rapha. I helped execute the go-to-market strategy for the new collection and its launch party at Rapha's SoHo clubhouse in New York on August 20, 2026.
See the full collection on Rapha
Rapha + David Carson short documentary
Second collection, go-to-market strategy and NYC launch party, 2026
I sourced and ran this collaboration, in which David designed a full apparel collection for Rapha. I pushed for a David Carson wrapped bike, and Rapha brought in Factor Bikes to build it.
I sat in on every design review, and David leaned on me whenever Rapha had notes on the artwork. I produced the September 2025 launch party and spoke on the panel about the collection.
HYPEBEAST covered the collaboration.
With Factor Bikes, 2025
I sourced this collaboration and managed it through completion, overseeing each step of design sign-off.
I also helped run the marketing for the NYC launch in Times Square: a three-day collage-making course, a digital billboard, and more.
Launched in Times Square
I reached out to 032c's founder about a project with David. For the July 2025 issue, David designed the cover and 30 additional spreads.
I worked closely with the founder and editorial team to bring it to life.
Cover and 30 spreads, 2025
I approached USM about a limited-edition project with David. Together we developed three pieces of USM furniture wrapped in original artwork, with David reimagining the USM logo.
The pieces debuted at The House of Sound in NYC in 2024.
Debuted at The House of Sound, NYC, 2024
I helped run the partnership between Converse and David for the Heritage campaign. David made more than 20 original collages for the global shoe campaign.
David and WØRKS asked for my input on creative direction in every round of the design process.
Thank you to the creative studio WØRKS for involving us in the project.
Creative Boom wrote about the campaign.
Read the Creative Boom feature
20+ original collages
I sourced and managed this collaboration from concept through completion, including the marketing rollout.
A portion of the proceeds supports building skateparks in underserved communities.
Decks, silk scarves and woven blankets
In December 2023, David wrapped the Middle East's largest skatepark in a mural. I helped run the launch and was creative director of the opening event.
It included a gallery of David's archive and a short film, followed by merchandise and a talk between David and Olympic gold medalist Keegan Palmer.
Opening event creative direction, 2023
Novembre had tried to work with David for years. After doing my own research, I encouraged David to take it on and made the partnership happen.
I also helped produce the launch party in Paris in summer 2025.
See the launch party for issue 17 at Lafayette Anticipations, Paris
Launched in Paris, 2025
Olivier Zahm was inspired by David's work in Purple's early days. I got Zahm access to a graphic design archive in New York to shoot copies of Ray Gun.
In turn, he opened Purple's 90s archive to me, and I curated a selection of spreads for David to rework into a collage series.
Interview by Olivier Zahm
An ongoing partnership with the fine art print company Avant Arte, with several David Carson prints released so far.
I manage the relationship and went through David's archive to find the right artwork for the first series.
Ongoing
I published a book drawn from David Carson's 2009 archive, and worked with HYPEBEAST on the launch.
Book
Commissioned photography for Espasso, the renowned Brazilian furniture gallery with locations in New York, Miami, Los Angeles and London.
Commissioned photography
Personal work
I build partnerships between brands and artists. As Head of Special Projects at David Carson Design, I source and secure each collaboration, execute the go-to-market strategy, and lead creative direction when asked, working closely with both the artist and the brand at every stage.
I’m passionate about brand strategy and creative direction, especially pairing brands with other brands and artists. The goal is always a collaboration that feels genuine and naturally connected.
Stüssy, Pepsi, Converse, Rapha, Swatch, Casa Wabi, Purple, 032c, The Skateroom, USM Modular, Factor Bikes, Aljada Skatepark, The Surfer’s Journal, Avant Arte, Novembre, TAKAHIROMIYASHITA TheSoloist., Bellhop PR, A$AP Ferg.
I grew up in NYC playing basketball, including at the collegiate level. 2WO TONE is my basketball bag brand, practical and stylish. As founder and creative director I run everything from production to creative. Within weeks of launch we partnered with Tyler Kolek of the New York Knicks and USM Modular Furniture, and Steve Madden used the bag in its men's campaign shoot, drawn by how unique the product is.
I also lead brand partnerships and artist relations for Bellhop PR, the hospitality PR firm that works with Europe’s top five-star resorts.
Available for freelance and project-based work in creative brand partnerships, special projects, brand strategy, business development, brand activations, artist and professional athlete management.
I also facilitate referrals and introductions across my network of brands, artists and athletes, for an introduction fee.
